FILM MAGAZINE COMPARISON

POSTER COMPARISON

FINAL DRAFT MAGAZINE COVER

• Similar effect used on this and the film poster but with this image I purposely made her face clearer and easier to distinguish, because this is about the person that played Mary and not the character herself.
• Previously removed background on the image, but it didn't have the desired effect. The outline was a bit jagged and didn't look good with a white background. Leaving the photo natural made it look more professional.
• The masthead 'VIEW' relates to film obviously, but could also be read as 'NEW' hinting to the new reviews etc in the magazine.
• Different pull quotes used to try and draw the reader in; 'Worlds First Look', 'First Time Interview'.

FINAL DRAFT FILM POSTER

• The darkness in the face, on the dress and in the background of the picture was achieved by using effects on Paintshop Pro. I blurred the image to start with and then used a darkening tool.
• Iconic image of the noose around the girls neck, also links to the title.
• Image doesn't give anything away about the plot, will leave the audience with many questions, e.g who is the girl on the front? 
• Tag line 'short drop, sudden stop'. A line used to describe someone's death in the gallows, back when death by hanging was legal. Relates to title of the film and is quite a chilling sentence to read.
• The girl appears to be looking straight at the reader - draws them in and makes it seem personal.

Focus group plan

Beforehand

·         Set up tables and camera

·         Put 8 questionnaires on table with pens

·         Put posters and magazines on memory stick

Structure

1.       Katie explains what is going to happen and what they need to do...

·         Watch trailer

·         Fill in questionnaire straight after viewing (not during trailer)

·         Answer open questions which they can answer as they wish openly

·         Have a look at each poster and magazine

·         Answer open questions on each one

2.       Play trailer

3.       They fill in questionnaire

4.       Ask them open questions about trailer

5.       Show each magazine

6.       Ask three open questions about each one

7.       Repeat with magazine covers

Focus Group Questionnaire

Circle your answer(s)

1.       What genre (type of film) do you think the trailer is?

Romantic

Romantic comedy

Sci-fi

Horror

Comedy

Western

Thriller

Psychological Thriller

Action

Action/ adventure

Fantasy

Drama

2.       Who do you think the trailer is aimed at?

10-15 years-old

15-25 years-old

25-40 years-old

40-50+ years-old

3.       What were your emotions during the trailer?

Beginning:

Middle:

End:

4.       What would you rate our film trailer out of 10 (10 being excellent)?

5.       Would you personally go to see this film after watching the trailer? And Why?